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The Shearer's Foods Marketing Brand Manager will Report to the Senior Vice President, Sales and Marketing. This assoicate will be resopnsible for the plans, development, and implementation of brand strategies and marketing programs by performing the following duties personally or through appropriate resources.
The Marketing Brand Manager will:
*Develop and provide branding direction of Shearers brands and key customers private label brands.
*Develop and executes brand marketing programs.
*Review market information to address competition, market and consumer trends and continually refine the direction of brand plans accordingly.
*Work with development teams on market and customer requirements, as well as product features.
*Communicate brand strategies to product marketing, marketing communications, sales, and other departments.
*Align brand strategies with corporate communications (ex. sustainability initiatives).
*Work with other departments to develop brand specific support elements including: advertising, promotional programs, pricing, positioning, packaging and merchandising.
*Plan and coordinate the marketing elements of product launches.
*SKU management of branded and private label product portfolios.
*Evaluate and analyze program results, then recommend changes and enhancements to brand strategies.
*Other assignments as needed or required.
SUPERVISORY RESPONSIBILITIES
No direct reports. Successful candidate must be able to work with a diverse range of individuals and disciplines, as well as lead groups to produce desired results for assigned brands.
Essential Requirements:
EDUCATION and/or EXPERIENCE
B.S. degree in relevant coursework and a minimum of 4 years of experience in marketing, product or brand management. Experience in the food industry is preferred.
LANGUAGE SKILLS
Strong written and verbal skills are required.
MATHEMATICAL SKILLS
Strong quantitative and computer spreadsheet skills are required.
REASONING ABILITY
Able to assess situations quickly, establish and update priorities, and manage multiple assignments and customers at the same time.
TRAVEL ABILITY:
Must be able to engage in moderate travel.
EEO/DRUG FREE EMPLOYER
Shearer's Foods Does Not Hire Users of Any Tobacco Products
Please apply as requested in the job description
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